Social Media, Marketing & Sales

Strategic Marketing

Want to know how to create an effective marketing strategy to grow your business? Wonder why some customers buy and some don’t – or not as often? Wonder if your products are priced right? Would you like to build a campaign for your business for a specific time and know how to measure its impact? Have you considered marketing beyond social media? If the answer is yes, this 40-hour program would be a smart investment of your time and effort.

  • Marketing Fundamentals
  • Marketing Research
  • Pricing for Profit
  • Building a Promotional Campaign
  • Relationship Marketing
  • Online Marketing Basics

Using Social Media to Grow Your Business

In this program, you will learn how to use social media to create community of supporters and referrals for your business. This program will help you develop a strategy to reach your customers and future customers, create visibility and increase walk-in traffic. It is useful to complete a Marketing or Sales program before this one so you have a strategy to implement. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Online Visibility: Turning Traffic into Sales (aka Advanced Social Media)

This program is the continuation of Using Social Media to Grow Your Business. If you have established a social media presence, this program gives you skills and tools to drive business and boost sales. You will learn how to create online visibility and use social media to direct people to your business website and drive sales. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Fearless Selling

Through this program, you will be able to develop a strategic sales approach based on understanding how & why people buy, applying the principles of persuasion, knowing what makes for an effective negotiation, creating a customer approach to everything you do, and becoming skillful at relationship marketing. Add to that learning skills for making results-driven sales presentations and keeping yourself motivated through goal setting & habit stacking, and you have the makings of a successful salesperson! Topics may include:

  • Building Trust and Loyalty with Customers
  • Understanding the How and Why People Buy
  • Making Effective Sales Presentations
  • Negotiating Win-Win Results
  • Applying the Principles of Persuasion in Sales

Marketing Toolbox

This program introduces you to the main concepts of marketing and how to use them to build revenues. It will provide an invaluable toolbox of knowledge and skills that could save you from costly mistakes. You will learn how to plan, implement and manage basic marketing and promotional activities. Topics may include:

  • Stand Out from the Competition
  • Understand Customer Buying Decisions
  • Demonstrate Value to Customers
  • Marketing & Pricing Strategies
  • Brand Building

Mastering Your Marketing Skills

This program starts with the fundamentals of marketing and will guide you through the process of building a smart marketing strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Marketing Dollars for the Best Return On Investment
  • Basics of a Social Media Strategy

Powerful Presentations Level 1

This interactive program will provide you with the skills to speak confidently on behalf of your business. You will develop an understanding of the fundamentals of public speaking & build on this through voice projection, impromptus & speech presentation exercises. Topics may include:

  • Speech Writing
  • Opening & Closing Talks
  • Elevator Speech
  • Delivering a Formal Presentation
  • How to Network
  • Using Powerpoint
  • Managing Q & A Sessions

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Powerful Presentations Level 2

This highly interactive programs continues to build on the skills learned in Powerful Presentations Level 1, providing you with the skills to speak confidently on behalf of your business. You will further build on the fundamentals of public speaking through interactive exercises and challenges designed to elevate your presentations skills. Prerequisite: Powerful Presentations Level 1.

  • Techniques for Building Confidence as a Presenter
  • Creating Videos for Social Media
  • Creating Energy with your Audience
  • Making a Successful Pitch
  • Teaching Complex Concepts Using PowerPoint
  • Facilitating Group Discussion
  • Delivering Your Very Own “TED Talk”

Online Marketing

This program starts with the fundamentals of marketing in the online world. It will guide you through the process of building a smart marketing online strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Online Marketing Dollars for the Best Return

Content Marketing 

This program provides the opportunity to identify the social media platforms best suited to your offering, develop appropriate content, guidance on creating a social media planner and how to grow your following. You’ll learn the importance of cultivating email strategy, how to go ‘live’, how to organize your content, and how to measure & analyze engagement. (Prerequisites: At least one of the following: Strategic Marketing, Marketing Know How, Marketing Tool Kit or Business Skills for Growth and Profitabiltiy.)

  • Canva Basics
  • Choosing the Right Platform
  • Planning Social Media Content
  • Email Marketing
  • Going ‘Live’
  • Measuring & Analyzing Engagement

Presenting & Facilitating Online Like a Pro

This interactive program has been developed for those who would like to have more confidence when presenting online either to lead a meeting, facilitate a group discussion, make a presentation, or go live on social media. With focus on developing the fundamentals of facilitation & speaking skills; it builds on with a variety of activities such as voice projection exercises, impromptus, and presenting in various forums. Using facilitator and peer feedback, participants learn to develop their skills by working on specific skills one at a time.

  • Mastering the Zoom Platform
  • Dissecting the Structure of a Speech
  • Opening and Closing Talks
  • Basics of Effective Onine Meetings
  • Delivering of a Formal Speech
  • Managing Q & A Sessions
  • Live Videos

Developing & Delivering Workshops Online

This program is designed to help you add workshop offerings to your product line. By understanding how to develop appropriate learning objectives, design an effective lesson plan, create engaging learning activities, manage the adult classroom, and deliver it all in a Zoom environment, this highly interactive program will give you the roadmap you need.

  • Adult Learning Principles & Styles
  • Program Planning
  • Creating Learning Objectives
  • Developing Lesson Plan
  • Creating Learning Activities
  • Developing Learning Materials
  • Classroom Management
  • Teaching in Zoom

 

 

 

Member Services

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Tag your favorite local business for a chance to win!UPDATE: Congratulations Diana Stead - you've won a $25 gift card to LilyPond Vintage, you can pick it up in store. Happy local shopping!We're midway through Small Business Week - seems like a great time for a giveaway!Tag your favourite local small business in the comments, and we'll give one random winner a $25 gift card to spend at the shop they tagged. Winner drawn at 8 a.m. Thursday, October 21st. #shopeh ... See MoreSee Less
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Are you an employer struggling to recruit or retain your workforce? Wondering HOW to diversify your workforce? If so, a two-part series being offered to local employers by the Nova Scotia Works Centres, in partnership with the Department of Labour, Skills & Immigration.🔹Studies solidify the fact that diversity in the workplace increases employee morale and instills a desire to be more effective and work more efficiently.#Engage #Inspire #Educate #Innovate #HR #Recruitment #Retention #DiversityAndInclusion #WorkforceDevelopment #EmployerEngagementAre you an employer struggling to recruit or retain your workforce? Wondering HOW to diversify your workforce? If so, join us for a two-part series being offered to local employers by our Nova Scotia Works Centres, in partnership with the Department of Labour, Skills & Immigration.🔹Studies solidify the fact that diversity in the workplace increases employee morale and instills a desire to be more effective and work more efficiently.#Engage #Inspire #Educate #Innovate #HR #Recruitment #Retention #DiversityAndInclusion #WorkforceDevelopment #EmployerEngagement Truro & Colchester Chamber of Commerce East Hants & Districts Chamber of Commerce ... See MoreSee Less
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The East Hants Shop Local campaign is underway! It's not too late for businesses to participate! Here's what you do! Email shoplocaleasthants@gmail.com the following: • Your business info – logo, contact info and any social media channels to be listed on www.shopeh.ca• Include any special or a giveaway, if applicable. • Do you want to host Hope, the teddy bear? Let us know.• Request the promotional items: passports, stickers, and window clings. • Would you like to be a ballot box location? If so, let us know. • Send content – for the About the Maker section of the website. For details visit: us8.admin.mailchimp.com/reports/clickmap?id=7260169 #shopeh ... See MoreSee Less
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Pick up your passport at participating businesses and begin collecting those East Hants stickers for your chance to win over $1000 in prizes! #shopehOh look, it's ANOTHER CHANCE TO WIN BIG.Introducing the East Hants Passport. This gameboard will be available at participating local businesses, and features a space on the back for stickers. Collect all six stickers, fill in your info, and drop your gameboard at a ballot box location. We'll enter you to win one of over $1000 worth of local gift certificates. That's our way of saying thanks for shopping local. The best news? Enter as many completed cards as you wish!For details including a list of ballot box locations, visit www.shopeh.ca/contests-deals #shopeh ... See MoreSee Less
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