Social Media, Marketing & Sales

Strategic Marketing

Want to know how to create an effective marketing strategy to grow your business? Wonder why some customers buy and some don’t – or not as often? Wonder if your products are priced right? Would you like to build a campaign for your business for a specific time and know how to measure its impact? Have you considered marketing beyond social media? If the answer is yes, this 40-hour program would be a smart investment of your time and effort.

  • marketing fundamentals
  • marketing research
  • pricing for profit
  • building a promotional campaign
  • relationship marketing
  • online marketing basics

Using Social Media to Grow Your Business

In this program, you will learn how to use social media to create community of supporters and referrals for your business. This program will help you develop a strategy to reach your customers and future customers, create visibility and increase walk-in traffic. It is useful to complete a Marketing or Sales program before this one so you have a strategy to implement. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Online Visibility: Turning Traffic into Sales (aka Advanced Social Media)

This program is the continuation of Using Social Media to Grow Your Business. If you have established a social media presence, this program gives you skills and tools to drive business and boost sales. You will learn how to create online visibility and use social media to direct people to your business website and drive sales. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Fearless Selling

Through this program, you will be able to develop a strategic sales approach based on understanding how & why people buy, applying the principles of persuasion, knowing what makes for an effective negotiation, creating a customer approach to everything you do, and becoming skillful at relationship marketing. Add to that learning skills for making results-driven sales presentations and keeping yourself motivated through goal setting & habit stacking, and you have the makings of a successful salesperson! Topics may include:

  • Building Trust and Loyalty with Customers
  • Understanding the How and Why People Buy
  • Making Effective Sales Presentations
  • Negotiating Win-Win Results
  • Applying the Principles of Persuasion in Sales

Marketing Toolbox

This program introduces you to the main concepts of marketing and how to use them to build revenues. It will provide an invaluable toolbox of knowledge and skills that could save you from costly mistakes. You will learn how to plan, implement and manage basic marketing and promotional activities. Topics may include:

  • Stand Out from the Competition
  • Understand Customer Buying Decisions
  • Demonstrate Value to Customers
  • Marketing & Pricing Strategies
  • Brand Building

Mastering Your Marketing Skills

This program starts with the fundamentals of marketing and will guide you through the process of building a smart marketing strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Marketing Dollars for the Best Return On Investment
  • Basics of a Social Media Strategy

Powerful Presentations Level 1

This interactive program will provide you with the skills to speak confidently on behalf of your business. You will develop an understanding of the fundamentals of public speaking & build on this through voice projection, impromptus & speech presentation exercises. Topics may include:

  • Speech Writing
  • Opening & Closing Talks
  • Elevator Speech
  • Delivering a Formal Presentation
  • How to Network
  • Using Powerpoint
  • Managing Q & A Sessions

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Powerful Presentations Level 2

This highly interactive programs continues to build on the skills learned in Powerful Presentations Level 1, providing you with the skills to speak confidently on behalf of you business. You will further build on the fundamentals of public speaking through interactive exercises and challenges designed to elevate you presentations skills. Prerequisite: Powerful Presentations Level 1.

  • Techniques for Building Confidence as a Presenter
  • Creating Videos for Social Media
  • Creating Energy with your Audience
  • Making a Successful Pitch
  • Teaching Complex Concepts Using PowerPoint
  • Facilitating Group Discussion
  • Delivering Your Very Own “TED Talk”

Online Marketing

This program starts with the fundamentals of marketing in the online world. It will guide you through the process of building a smart marketing online strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Online Marketing Dollars for the Best Return
Member Services

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LOVE FOR LOCAL BUSINESS FEATURE
RBC - EAST HANTS

Our East Hants branches have re-opened to serve our clients & communities - adhering to all health & safety guidelines. Our advisors are now available by video, phone or in-person at open locations. Visit buff.ly/33YdEum to set up a meeting today!
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LOVE FOR LOCAL BUSINESS FEATURE
WORKSPACE BEDFORD

Workspace Bedford is pleased to help spread the Love for Local by offering 15% off meeting and conference room bookings made by members of the East Hants business community from September 24 to October 7, 2020.
Our facilities boast 65’ interactive touchscreen display TV monitors, screencasting for PC and Mac, webcams, wall-length whiteboards, ergonomic furniture, bottomless coffee, tea, and filtered water, sleek, modern design, after-hours bookings, catering, and more!
For more information, email bedford@workspaceatlantic.ca or call (902) 405-8567.
Website: buff.ly/35U4FNH
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Interesting results so far.
Have your voice heard. The survey is open until Sept 29th.

If you haven't already joined Atlantic Impressions click the link in the shared post.Interesting. Early results are showing 78% of our insight community reports that PPE and sanitizers are not a barrier for their business.

What about your business or workplace?
Survey open until Sept. 29th.

Join Atlantic IMPRESSIONS and tell us. www.atlanticchamber.ca/atlantic-impressions
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LOVE FOR LOCAL BUSINESS FEATURE
FUTUREWORX - NOVA SCOTIA WORKS

To our East Hants Community, Futureworx – Nova Scotia Works Centre is available
to support you with your employment needs! Protocols are in place like social distancing, masks, and sanitizing; however, we offer services both in person and virtually that are tailored to your needs while also keeping you safe.
Whether it be resumes and job search support or you are an employer looking to hire - contact us today and let’s get started!

Phone: (902) 883-7010
nsworks@futureworx.ca
Website: buff.ly/35Vmvj4
Facebook: buff.ly/35NiZHC
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LOVE FOR LOCAL BUSINESS FEATURE
TOMPKINS PHOTOGRAPHY

Tompkins Photography is a friendly, locally grown, successful photography business here in Enfield since 1990.
Their services include Business, Commercial, Family, and Sports Photography, and can cover most events and are very mobile.
If you want Professional Photography with Professional Results...They can help!
Serving East Hants and surrounding areas.
A Proud Member of the East Hants and Districts Chamber of Commerce.
Memories are captured here. Picture That!

For more information or to book an appointment:
Phone: (902) 883-2452
Facebook: buff.ly/2Hf3yhh
Instagram: buff.ly/32EVDlA
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Calendar

Fri 25

Using Social Media to Grow Your Business

September 25 @ 8:30 am - 12:00 pm
Tue 29

Business After Hours Coffee Networking

September 29 @ 6:00 pm - 7:00 pm
Oct 07

Virtual Coffee Hour Networking

October 7 @ 8:00 am - 9:00 am
Nov 04

Virtual Coffee Hour Networking

November 4 @ 8:00 am - 9:00 am

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