Social Media, Marketing & Sales

Using Social Media to Grow Your Business

In this program, you will learn how to use social media to create community of supporters and referrals for your business. This program will help you develop a strategy to reach your customers and future customers, create visibility and increase walk-in traffic. It is useful to complete a Marketing or Sales program before this one so you have a strategy to implement. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Online Visibility: Turning Traffic into Sales (aka Advanced Social Media)

This program is the continuation of Using Social Media to Grow Your Business. If you have established a social media presence, this program gives you skills and tools to drive business and boost sales. You will learn how to create online visibility and use social media to direct people to your business website and drive sales. Content may include:

  • Software & Hardware Skills
  • Facebook
  • Twitter
  • Automating Social Media
  • Google Key Word Planner

Fearless Selling

Through this program, you will be able to develop a strategic sales approach based on understanding how & why people buy, applying the principles of persuasion, knowing what makes for an effective negotiation, creating a customer approach to everything you do, and becoming skillful at relationship marketing. Add to that learning skills for making results-driven sales presentations and keeping yourself motivated through goal setting & habit stacking, and you have the makings of a successful salesperson! Topics may include:

  • Building Trust and Loyalty with Customers
  • Understanding the How and Why People Buy
  • Making Effective Sales Presentations
  • Negotiating Win-Win Results
  • Applying the Principles of Persuasion in Sales

Marketing Toolbox

This program introduces you to the main concepts of marketing and how to use them to build revenues. It will provide an invaluable toolbox of knowledge and skills that could save you from costly mistakes. You will learn how to plan, implement and manage basic marketing and promotional activities. Topics may include:

  • Stand Out from the Competition
  • Understand Customer Buying Decisions
  • Demonstrate Value to Customers
  • Marketing & Pricing Strategies
  • Brand Building

Mastering Your Marketing Skills

This program starts with the fundamentals of marketing and will guide you through the process of building a smart marketing strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Marketing Dollars for the Best Return On Investment
  • Basics of a Social Media Strategy

Powerful Presentations Level 1

This interactive program will provide you with the skills to speak confidently on behalf of your business. You will develop an understanding of the fundamentals of public speaking & build on this through voice projection, impromptus & speech presentation exercises. Topics may include:

  • Speech Writing
  • Opening & Closing Talks
  • Elevator Speech
  • Delivering a Formal Presentation
  • How to Network
  • Using Powerpoint
  • Managing Q & A Sessions

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Powerful Presentations Level 2

This highly interactive programs continues to build on the skills learned in Powerful Presentations Level 1, providing you with the skills to speak confidently on behalf of you business. You will further build on the fundamentals of public speaking through interactive exercises and challenges designed to elevate you presentations skills. Prerequisite: Powerful Presentations Level 1.

  • Techniques for Building Confidence as a Presenter
  • Creating Videos for Social Media
  • Creating Energy with your Audience
  • Making a Successful Pitch
  • Teaching Complex Concepts Using PowerPoint
  • Facilitating Group Discussion
  • Delivering Your Very Own “TED Talk”

Online Marketing

This program starts with the fundamentals of marketing in the online world. It will guide you through the process of building a smart marketing online strategy that gets results. The program includes determining your key selling features and their benefits, knowing how to position your product in the marketplace and crafting your promotional messages. Topics may include:

  • Establishing your USP (unique selling proposition)
  • Knowing your Ideal Customer
  • Determining a Profitable Pricing Strategy
  • Developing a Promotional Strategy
  • Cultivating Smart Selling Techniques
  • Knowing how to Spend your Online Marketing Dollars for the Best Return
Member Services

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Do you wonder why some customers buy and others don't?

Well, you can find out about consumer motivation and relationship marketing in the business skills online program, Strategic Marketing instructed by Debbie Lawrence, this September.

Content will include:
- Marketing fundamentals
- Marketing research
- Pricing for profit
- Online marketing basics
- and so much more!

Wondering about the cost? Well, there's no cost to the participants!

September may seem far off, but seats are limited so visit bit.ly/2YI6PMr to apply today!
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Happy Canada Day from all of us to you!
Hope you have a day full of fun and celebration!
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As businesses we all have projects big and small!

Whether it's the expansion of a building or product line, planning an event, or the changing of software programs, a project is a project no matter the size or cost. Well, learn how to manage them more effeciently with the business skills online program, Project Management Essentials instructed by Lynn MacKinnon, this September.

Content will include:
- Project charter
- Work breakdown structure
- Gantt chart to illistrate your project schedule
- Life cycle of a project
- and so much more!

Wondering about the cost? Well, there's NO COST to participants!

September may be months away, but seats are limited, even online, so visit bit.ly/2Zn1XLt to apply today!
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Calendar

Wed 08

Virtual Coffee Hour Networking

July 8 @ 8:00 am - 9:00 am

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